CanlahCanlah

02

Context

Canlah is a Singapore platform that lets anyone open an online store that sells around the clock. The promise was speed: a working store in under a minute, for owners with no developer and little time.

03

Challenge

Builders like Shopify and Wix take 10 to 20 minutes to set up and overwhelm non-technical sellers with options. Canlah had to make setup feel effortless on web, Android, and iOS, with payments that just work and an admin that stays simple as the store grows.

04

Strategic insight

Interviews, a competitor analysis, and surveys across three seller types — a boutique owner, a freelance designer, a wellness coach — pointed to the same thing: fear of complexity, not a lack of features, stops people from starting. So every screen got one job, and every decision a first-time seller didn't need to make was taken away.

05

Solution

We mapped sign-up to launch in eight steps, then designed onboarding around a template gallery, drag-and-drop products, one-click payment setup, and a live preview. A shared design system kept web, Android, and iOS consistent. We built the marketing site in Webflow and verified sign-up and payment flows with manual test cases and Cypress before launch.

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Work delivered

• User research & personas
• Competitor analysis
• User flows & wireframes
• Design system
• Web, Android & iOS UI
• Marketing site (Webflow)
• Manual & Cypress automation testing