Thisco
- Client
- Thisco Pte Ltd
- Industry
- B2B supply platform
- Services
- User Experience, Web + App Development
- Year
- 2022
- Stack
- Figma, Adobe XD, Webflow, Jira, Cypress
A B2B supply platform redesigned so suppliers onboard faster and stay longer.
02
Context
Thisco is a Singapore B2B platform that helps entrepreneurs launch supply businesses without the usual entry costs, connecting aggregators, partners, and suppliers in one place.
03
Challenge
Two very different users shared one product. Aggregators needed deep data and analytics; suppliers needed a simple way to list products and manage orders. Sign-up was complex, navigation was crowded, and a third of suppliers dropped out before finishing onboarding.
04
Strategic insight
Instead of one interface that compromised for both, we designed two: a widget-based dashboard that gives aggregators depth without clutter, and a task-first flow for suppliers, broken into short steps with progress indicators and inline guidance.
05
Solution
Mobile-first UI for web, Android, and iOS, a role-based sidebar with search, bulk order actions, and automated supplier verification. A shared design system kept three development teams aligned, and an agile roadmap took the platform from kickoff in July 2021 to launch in May 2022, with manual and Cypress testing across login, listings, orders, and search.
—
Work delivered
- User journey maps
- Design system
- Supplier & aggregator dashboards
- Web, Android & iOS UI
- Project management
- Manual & Cypress automation testing
06 — Execution
07 — Outcome
- Onboarding completion, up from 65%
- 90%
- Supplier churn
- −50%
- Supplier approval time
- −79%
- Support queries per week
- −60%
Supplier sign-ups grew 30% in the first quarter after launch, with fewer support queries and half the churn.
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